The other day I asked AI: “Does it make sense to keep a photography blog in 2026?”
The answer was:
Overall, I agree with AI’s reply. I believe that human beings are looking for connection and need continuity. Blogging can become a positive bond that still works in 2026, allowing photographers to be known and to get in touch with more people, as well as it gives them the opportunity to be contacted.
On the other hand blogging is currently a niche phenomenon. It can be effective, but only for enthusiasts or connoisseurs who are interested in a specific sector. Unfortunately, and I say this with regret, nowadays the most popular form of communication happens on social medias, as limited and, at times, as stupid as they can be. On these platforms there is a very diverse audience which vary from enthusiasts to experts.
With a blog, you reach now fewer people but they are of more quality. Blogging turned out to be a constructive experience for me. I opened my first photography blog on WordPress in the spring of 2012 and kept it running for 3 years. It helped me open up to the outside world, bringing out a side of me that I wasn’t aware of. t has helped me discover a love for communication and meeting people, the pleasure of feeling part of a community, albeit a virtual one, of photography lovers. It also made me realise how driven I can be in working on myself and in succeeding. That blog helped me gain an initial audience, and I believe that a large part of my success is linked to it. My problem is a lack of perseverance, but that’s another topic, perhaps for a future post!!
Elena Arvasi Portrait Photographer 